This year Specialized, TurningWheels, and the Morgan Stanley Cycling Team banded together to help the San Francisco 49ers provide bikes to underprivileged children. The 49ers may be used to touchdowns, tackles, and cheering fans, but at this latest community contribution they looked more like teddy bears. Continuing a tradition of holiday giving and community support, 49er players and staff partnered with TurningWheels for Kids to build 49 bikes for 49 underprivileged children at their training facility in Santa Clara on Dec. 19. The football team also worked with Specialized and Morgan Stanley Cycling Team, who collaborated to provide both bikes and helmets for the children.
In a fashion even Santa would be proud of, the assembly day was followed by an evening presentation of the bikes by some of the 49ers themselves at San Jose's Christmas in the Park. The deserving recipients were selected by CityTeam Ministries, a non-profit dedicated to serving the poor and homeless.
Specialized and Morgan Stanley Cycling Team were proud to work with such a network of people committed to spreading the joy of bikes. With their strong emphasis on bicycle advocacy, Specialized realizes the powerful impact of volunteer efforts such as this and are confident that these generous athletes serve as the perfect role models for bike advocacy and safety.
For Morgan Stanley Cycling Team, the 49er collaboration seemed yet another exciting way to spread Christmas cheer through bikes. Through a team Bikes for Tots fundraiser, donation of funds by the Napa Valley and Northern California cycling communities, and help from Trips for Kids of Marin, we were able to provide 100 Specialized bikes and helmets to needy children in the Bay Area.
TurningWheels for Kids is a non-profit that aspires to give every underprivileged child a bike so that they can experience the personal, social, and health benefits of two wheels. By the 2005 holiday season, TurningWheels collected enough donations to contribute 452 bikes.










